We stock this brand, not just for its bonkers bars, cheerful packaging and GREAT tasting chocolate, but also because it's on a rather important mission. One that most of us are utterly unaware of as we get our sweet fix...
The problem that Tony's are striving to raise awareness of?
That things aren't being shared evenly in the chocolate supply chain. The chain starts with millions of farmers who produce cocoa and ends with the billions of consumers who enjoy chocolate. But what about the bit in the middle? This section is dominated by a handful of chocolate giants that profit from keeping the price of cocoa as low as possible. As a result, farmers are forced to live in poverty. And that leads to illegal child labour and modern slavery.
Yep - right now there is modern slavery on cocoa farms in West Africa. This is a result of the unequally divided cocoa chain. Tony’s Chocolonely exists to change that. Illegal child labour and modern slavery are against the law - it needs to stop.
Together we’ll make 100% slave free the norm in chocolate. It won't be easy. The situation is complex. But Tony's roadmap will help us accomplish it. The roadmap has 3 pillars and points the way to 100% slave-free chocolate.
Tony's sourcing principals
With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently. By following Tony’s Sourcing Principles for slave-free cocoa, it's possible to make slave-free chocolate and be commercially successful.
We all need to contribute!
We can't do it alone. Alone we'll make slave free chocolate, together we'll make all chocolate 100% slave free. The more people that choose slave free and spread our message, the sooner 100% slave free will be the norm in chocolate. We all need to roll up our sleeves..